Thursday, July 5, 2018

Create a Customer Avatar

My Blue Robot AvatarMy Blue Robot Avatar

The prototypical customer for my segment is most likely a college student with the age range from 19-25. This is a typical college student, enjoys going out occasionally and just hanging out with friends.  Just like most students, sometimes the customer struggles with waking up for class. They often run late, and the problem is worse after a nights out. They drive their car across campus, and almost always have their smartphones in their hands.

I have a lot in common with the prototypical customer. I fit most of the demographics in the segment, I'm a college students who struggles with getting to class and always have my phone on me. I don't think it's a coincidence that I have so much in common as my customer. I believe the reason for this is because I am able to realize the needs of myself as well as my peers and that is reflected upon the audience that is targeted with my idea.

1 comment:

  1. Hello Yung-Teng, great job on this week's assignment about creating a customer avatar, I realized that both of our customer avatars are very similar, as they are both young, from 19 to 25 approximately, and like you, I share a lot in common with the prototypical customer. I believe that the demographic you chose would really benefit from the opportunity you have presented

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